Freedom, Safety,
Peace of Mind

Underground Hidden Dog Fences by Dogwatch®

See how DogWatch Hidden Underground Fences are Safer and More Reliable than GPS and Wireless Dog Fences

Dedicated Pet Professionals

We have been in the electronic pet containment business since 1987. We proudly serve a 100 mile radius from our location on Smith Mountain Lake including Roanoke, Lynchburg, and the surrounding areas. We have lived here on SML for forty years. Our DogWatch team and family consist of George and Jenny Richardson, the original owners of DogWatch of SWVA. Lance Richardson is the face of DogWatch and will be taking care of you.  Read More

20 Years of Service
2021 Sales Achievement
2020 Sales Achievement
2019 Sales Achievement
2014 Sales Achievement
Award Winning DogWatch Dealer

Our DogWatch Dealership is locally owned and operated by people that live in your community or close by. When you choose DogWatch of Southwest Virginia, it's a win/win; you get the world’s best pet containment and training products, Pet Friendly™ solutions and outstanding customer service, plus you help support a local business!

Customer Testimonial

We love the DogWatch system and so does our lab, “Bear”. We have trained him three times a day for seven days now. He is running in our yard and we are now training him to catch a Frisbee (which is going to take a little longer than the training for the DogWatch system!)

P.K. and Paula

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Customer Testimonial Image
Special Offer!
30% off any Indoor System at time of ProFence or SmartFence purchase and installation

What is a Hidden Dog Fence?

A hidden fence is an underground dog fence system that uses an electronic signal to keep your dog within a designated area, such as a yard, and away from potential dangers. Watch the video to see how it works!

DogWatch has been making Hidden Dog Fence systems since 1990. Our fences are sold and installed by our network of over 200 independent DogWatch Dealers worldwide.

Play DogWatch Video

Frequently Asked Questions


  • What is a hidden fence?

  • How do hidden dog fences work?

  • How does my dog learn where the hidden fence boundary is?

  • Will the stimulation from a hidden dog fence collar hurt my dog?

  • How much do hidden fences cost?

  • What else do I need to know about DogWatch?

DogWatch® is not Invisible Fence®

DogWatch "hidden fences" are often mistakenly referred to generically as "invisible fences". Invisible Fence® and Invisible Fencing® are Brand names, products and registered trademarks of Invisible Fence, Inc. Explore the links below to learn more.

Compare DogWatch Hidden Fences® to Invisible Fence®

Compare DogWatch® batteries to other systems

Did you know you can trade in your existing dog fence system for DogWatch?

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